Is it really 70 years?!

Happy 70th birthday to Maslow’s Hierarchy of Needs. Clearly Maslow’s work had a major effect on the development of change and motivational theory and practice over many decades, much of which is detailed in the attached article written for the BBC.

I wonder how many change managers consider where employees are in the hierarchy when attempting to implement change, and whether people who are trying to satisfy physiological and safety needs might find it more difficult than others to embrace the need for change which is more developmental.

Thank you Maslow – you certainly got the world talking and debating!

Read the full article here: and do comment to let me know your thoughts on Maslow’s theory.


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